PROCTOR AND
GRAVES
Your home is where your day starts and ends. It's where you should WANT to be, right? Proctor and Graves makes it that way.
THE ASK
Show how Proctor & Graves makes your every day activities at home so enjoyable you'll never want to leave.
Show how Proctor & Graves makes your every day activities at home so enjoyable you'll never want to leave.
THE OBSERVATION
The Client's past ads were focused on run-of-the-mill "this is how we service your HVAC systems and look how professional we are."
The Client's past ads were focused on run-of-the-mill "this is how we service your HVAC systems and look how professional we are."
THE SOLUTION
Cool Bull transferred the focus from the service provider to their customer so their customers could see themselves as the hero of the story.
Cool Bull transferred the focus from the service provider to their customer so their customers could see themselves as the hero of the story.
