SARAH'S DESIGN
Sarah's been dreaming of a new home. She's planned it all out on paper. Now, she needs a builder who cares about her wants and needs... the answer is very clear.
THE ASK
Show how Interstate Homes serves their customers in a way that bucks traditional advertising tactics.
Show how Interstate Homes serves their customers in a way that bucks traditional advertising tactics.
THE OBSERVATION
A thorough study of regional competitors resulted in data that clearly showed a high emphasis on the businesses as "the hero" of their story and NOT their clients.
A thorough study of regional competitors resulted in data that clearly showed a high emphasis on the businesses as "the hero" of their story and NOT their clients.
THE SOLUTION
Cool Bull chose to tap into the fundamental emotions and dreams of a youthful designer who sees her design come to life when Interstate Homes makes her dreams a reality.
Cool Bull chose to tap into the fundamental emotions and dreams of a youthful designer who sees her design come to life when Interstate Homes makes her dreams a reality.
