SUNY DELHI
ELECTRICAL
Knowing where you should invest in your higher education isn't always easy. At SUNY DELHI, we make the decision a simple one.
THE ASK
SUNY DELHI is a growing university in upstate NY that wanted to re-brand how they approach their promotional material. Cool Bull was tasked with concepting a message that could resonate across all marketing collateral.
SUNY DELHI is a growing university in upstate NY that wanted to re-brand how they approach their promotional material. Cool Bull was tasked with concepting a message that could resonate across all marketing collateral.
THE OBSERVATION
Existing media material in the Client's ad history lacked any emotional connection for the potential student.
Existing media material in the Client's ad history lacked any emotional connection for the potential student.
THE SOLUTION
Shift the focus from the provider to the consumer. A promotion that excites the viewer and allows them to imagine their own success story.
Shift the focus from the provider to the consumer. A promotion that excites the viewer and allows them to imagine their own success story.
